Digital Marketers create User Personas, Growth Hackers create Channel Personas

A growth hacker thinks beyond the default marketing channel personas to get better results, with less time and money. Doubting the Default is a key characteristic of a growth mindset. While creating user personas is an essential step of a marketing strategy, traditional digital marketers tend to be blind toward exploring channel personas. It’s limit them … Read more

The Growth Hacking Dictionary


I’ve put together this growth hacking dictionary to provide a common place for the growth hacking ecosystem. Also its help to define the terms we use. As Growth Hackers, we use uber-cool, sometimes confusing, sometimes buzzword-y terminology while hustling with their growth experiments, speaking in technical marketing events, and running innovative campaigns. To ensure the … Read more

6 Social Media Marketing Lessons That Samurai Can Teach You

Originally published in the “Social media marketing” category by Rishabh Dev on AgoraPulse. Inspiration is everywhere. All that is needed is observation. For social marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai. The Samurai principles of life, the Bushido, have always intrigued people all over the world. This unwritten … Read more

How to Increase Conversion Rates Using Confirmation Bias for Your Brand

Originally published by Rishabh Dev on LeadSquared about the way to increase conversion rates by using confirmation bias. For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with … Read more

The Top 3 Twitter Marketing Growth Hacks

One of the biggest challenges for Bootstrapped Businesses is figuring Low Budget avenues for lead generation and growth within the existing ecosystem of digital channels and social media platforms. While big businesses can spend big bucks on advertising. However, startups and small businesses need faster results with lower, and often no ad budgets. Growth Hacking … Read more

The Allure of Alliteration in Advertising

The Allure of Alliteration in Advertising What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands across their target domain. What makes them so special? That even without the visual cues and semiotics these … Read more

Digital Marketing Lessons From Miyamoto Musashi’s The Book Of Five Rings

“You can only fight the way you practice” – Miyamoto Musashi The Samurai have always been very intriguing people. Their code – Bushido, their way of life and their weapons have inspired books, poems, movies and much more in the modern world. Although it is an unwritten code of the Samurai, many Japanese and Samurai … Read more

Infographic Marketing for Lead Generation and Increasing Email Subscribers

Originally published in the Infographic Marketing category by Rishabh Dev on Leadsquared The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart marketer in tune with the trends of the time, you must have … Read more

‘The patience triangle’ and why the startup ecosystem needs growth hacking

Originally published in the Growth Hacking category by Rishabh Dev on YourStory “Two roads diverged in a wood, and I — I took the one less travelled by, And that has made all the difference.”– Robert Frost 2016 is almost over. The ideological war between established businesses and new age entrepreneurs is not. But still, the … Read more

How marketer personality types affect digital channels and engagement

Originally published regarding types of Marketing personality by Rishabh Dev on SocialSamosa People’s can be classified into two broad categories when it comes to describing their social life – introverts and extroverts. But does that have anything to do with your professional life? Does being an introvert or an extrovert hinder or smooth over the job … Read more

7 Unconventional Social Recruiting Channels To Find Potential Job Applicants

Originally published regarding the Social recruiting by Rishabh Dev on recruitloop The role of social media in our lives is widening every day. Not only are we communicating with friends, family and peers, we are using social media to locate suitable work as well. Just like job seekers, recruiters are a part of the social … Read more