Documenting my health and wealth journey
In recent years, the Indian consumer market has undergone a significant behavioral shift. Driven by public health advocates and digital content creators, millions of buyers have finally learned to flip packages over, scanning for hidden palm oil, excessive refined sugar, and synthetic preservatives in industrial junk foods. However, this hard-won skepticism possesses a massive blind … Read more
The journey from the “Growth Hacking Boom” to the present day has been a relentless cycle of innovation, disruption, and adaptation. Understanding this evolution is essential to mastering the next phase of growth. 2015–2017: The Growth Hacking Boom This era marked the peak of the original “growth hacker.” The focus was on identifying clever, often … Read more
Imagine setting up a company in a country that offers low taxes, is crypto-friendly, with world-class financial infrastructure and the ability to register and manage the business remotely. Sounds like a dream? It’s not. It’s Singapore. Known for its stability, transparency, and business-friendly policies, Singapore has become a magnet for entrepreneurs who are ready to … Read more
These are the top 10 money lessons I’ve Learned. Here we go: 1. Money as a Store of Value Understanding Money as a Store of Value: This is The Key to Financial SuccessMany people see money simply as a means to buy things, but there’s a deeper concept: money as a store of value. This … Read more
Incorporating a company in Singapore is straightforward and offers numerous advantages. Singapore is an international business hub that offers attractive tax rates with tech-friendly and crypto-friendly business incorporation, all of which can be done remotely. Here’s a detailed guide on how to register a company in Singapore and why it’s an excellent choice for entrepreneurs. … Read more
I am thrilled to announce that I have joined Decode Age as their new Fractional CMO. Decode Age is an innovative health and wellness company revolutionizing the industry with cutting-edge products and research. As a fractional CMO, I bring my expertise to e-commerce D2C in India to help Decode Age scale their business further. Decode … Read more
As a consulting fractional CMO specializing in e-commerce D2C brands, I conduct thorough audits of their marketing strategies to ensure optimal growth. Here’s a detailed breakdown of my audit process, structured into five essential categories, each with three critical metrics. 1. User Acquisition Efficiency Channel Diversification Assessing how effectively a brand acquires users starts with … Read more
I’ve been executing experiments as an entrepreneur and marketing consultant for the past 12 years. Alongside, I’ve been on the journey to financial independence, planning both my personal finances and investments as well as my online business setup in a way that allows me to achieve freedom of time, money, and location. I saw many … Read more
In the fast-paced world of digital marketing, staying ahead of the curve is a must, and one event that consistently delivers actionable insights, trends, and strategies is Affiliate World. The keyword here is ACTIONABLE. While the networking event was mainly around high-risk affiliate industries, the speakers themselves had way more to offer. For those unacquainted … Read more
I’ve been a freedom-loving nomad. And I still love my freedom. But what does it even mean to be free? I define three types of freedom: Freedom means you have a choice. And making a choice is how you exercise your freedom. I achieved full freedom of location by the age of 28 and freedom … Read more
I live my life based on a handful of principles. They help me make decisions and provide a lens to view life. The three life rules When I say handful, there are only 3: 1. Less but better Focus on quality rather than quantity. Remember: 20% of what we do gets us 80% of the … Read more
As promised, I’m sharing the latest addition to my midcap portfolio: The Kotak Emerging Equity fund. I’m going to share my midcap investing strategy and why I have 2 mutual funds in this category. Why I added a second fund While you might have heard of the advice of keeping 1 mutual fund per category, … Read more
I run Mapplinks, a digital growth marketing agency. And we use the IOO framework to manage our team and operations. IOO stands for Inputs, Outputs, and Outcomes. Everything we do at the agency – including projects, marketing campaigns, or design work comes with an IOO table. In this article, I’ll share what each component stands … Read more
As a digital nomad, I’m always on the lookout for the next destination that meets my ideal day environment (IDE) criteria. My IDEs are the environments in which I can make the best of every day, and Vung Tau, Vietnam fits the bill perfectly. 10 reasons why I chose Vung Tau as my digital nomad … Read more
As an entrepreneur and marketer working on multiple projects at the same time, I used various frameworks to manage my work. Over the years, I’ve tried many different approaches to manage my tasks and increase my productivity, but I always felt like something was missing. That’s when I came up with the EDE framework – … Read more