What we can learn from Italian cuisine about minimalistic design

Originally published regarding the Minimalistic Design by Rishabh Dev on Techinasia Leonardo da Vinci once said, “Simplicity is the ultimate sophistication”.  Rome wasn’t built in a day. Perhaps the same can be said about Italian cuisine too. It has evolved through centuries, passed on through generations and witnessed cultural influences from the length and breadth … Read more

Make Marketing Great Again – The Strategy that Led to Donald Trump’s Unlikely Victory

Originally published regarding the strategy of Donald Trump by Rishabh Dev on Mapplinks So, it happened. No one thought it would, but it did. Love it or hate it, Donald Trump succeeded in selling his brand to the American people and putting his name on the White House. Sooner or later, we all will move to … Read more

The Rule Of Thirds Applied To Branding & Marketing

Digital SLR cameras are very common these days among consumers who like to capture exceptional everyday images. Even the phone cameras are getting better. But not everyone has the technical capability to capture exceptional images every time. Why? Because not everyone is aware of the technical aspect of good photography. One very simple rule is … Read more

10 New Ways to Generate Facebook Leads Without Running Ads

Originally published in the Facebook Leads category by Rishabh Dev on Leadsquared. Love it or hate it, you cannot ignore the social media beast: Facebook. If you have diligently maintained a good brand presence on Facebook, created an engaged community through campaigns and branding, and have created a steady content calendar for your social media … Read more

What We Can Learn From Religion About Brand Storytelling

Rishabh Dev explores how brands can learn the art of brand storytelling from religion and the various elements associated with it. Originally published by Rishabh Dev on Social Samosa Mankind invented religion to tell the story of the powers that be, that run the universe around us to make some sense of how everything worked … Read more

20 Social Media Marketing Metrics all Entrepreneurs must measure

This Social Media Marketing Metrics post was originally published by Rishabh Dev on Iamwire. So many tools, so many metrics, but which are the right ones for a startup? As an entrepreneur, it is impossible to evade the need for social media marketing in the modern day business environment. Running a digital marketing company and having worked with … Read more

What we can learn from war about Startup Growth Hacking

What we can learn from war about Startup Growth Hacking? “Death is nothing, but to live defeated and inglorious is to die daily.” – Napoleon Bonaparte Napoleon said this of war and defeat. While the biggest test of his political and military career raged on in the Iberian Peninsula. Napoleon’s battle hardened. The superior military was … Read more

10 Commandments of Social Media Marketing

Originally published by Rishabh Dev for Social Media Marketing Week. Social Media Marketing has quite an uncanny case. It is one of the most used and abused terms at the same time. Much like Growth Hacking today, a few years ago, there was no clear consensus on what exactly comprises of Social Media Marketing. Inadvertently … Read more

10 Powerful Growth Hacks to Boost Your Content Marketing

10 Powerful Growth Hacks to Boost Your Content Marketing The world is getting smaller. Email, social networks, blogs, videos, search, and other media have brought us closer to each other. Everything and everyone is connected. And there’s a relentless stream of advertising and marketing messaging flooding our lives. To stay relevant in this connected world, … Read more

What is Growth Hacking?

I get this question a lot and when I do workshops and talks about growth hacking, I’m amazed to learn the varied definitions and how people perceive growth hacking. Some see it as a shortcut to acquire users, others feel it’s some kind of black hat marketing while some still think it’s got something to … Read more

Automate your social media content using Hootsuite Publisher


Automate your social media content pipeline with curated content while you’re busy working on original content. While it’s extremely important to maintain a strong content pipeline for our social media profiles, most of us are too busy to find good content, schedule and publish it manually. Hootsuite Publisher is an excellent tool to solve this … Read more

8 essential elements for your Instagram marketing strategy


There is a lot of scope for experimentation but the following are the 8 essential elements for your Instagram marketing strategy. Instagram is a great, but often overlooked tool by marketers. It’s amazing how only some individuals and brands have conquered it while others still try to figure out what works, and what doesn’t.  #1 Profile template … Read more