Documenting my health and wealth journey
All about Social media Triple-Peak Effect: This is a guest post by our MD, Rishabh Dev, originally published on Influence&Co. Startups are exciting places to work. Founders and their teams wear many hats — leader, marketer, developer, social media manager, content creator, office assistant, and everything in between. And in doing so, they learn to maximize every … Read more
10 Powerful Growth Hacks to Boost Your Content Marketing The world is getting smaller. Email, social networks, blogs, videos, search, and other media have brought us closer to each other. Everything and everyone is connected. And there’s a relentless stream of advertising and marketing messaging flooding our lives. To stay relevant in this connected world, … Read more
I had the pleasure of giving the marketing and growth hacking keynote to student entrepreneurs at IGDTUW in Delhi last week. Here are the highlights of the 2-hour power-packed session with an audience full of energy and startup spirit. Here are a few takeaways from the keynote: Product Market Fit: This is where it all … Read more
I get this question a lot and when I do workshops and talks about growth hacking, I’m amazed to learn the varied definitions and how people perceive growth hacking. Some see it as a shortcut to acquire users, others feel it’s some kind of black hat marketing while some still think it’s got something to … Read more
There’s so much the world taught us that grad schools didn’t. There’s so much our roots imbibed in us that letting go seems difficult. We walk today knowing we are good at what we do, but we also know there is always something to learn. For an outsider the Japanese culture does seem a little … Read more
5 smart reasons to join #TwitterSmarter with Madalyn Sklar As a digital marketer, Twitter chats should surely be one of the items on your Twitter strategy. Twitter chats are like group discussions around a specific topic, represented by a chat-specific hashtag. They make great tools for engagement, allow you to get a lot of exposure … Read more
Automate your social media content pipeline with curated content while you’re busy working on original content. While it’s extremely important to maintain a strong content pipeline for our social media profiles, most of us are too busy to find good content, schedule and publish it manually. Hootsuite Publisher is an excellent tool to solve this … Read more
There is a lot of scope for experimentation but the following are the 8 essential elements for your Instagram marketing strategy. Instagram is a great, but often overlooked tool by marketers. It’s amazing how only some individuals and brands have conquered it while others still try to figure out what works, and what doesn’t. #1 Profile template … Read more
It was an exciting time for us to get our digital agency feature on Social Samosa. Social Samosa is the leading social media portal with an Indian context, and it interviews leading digital and social media agencies in India. We spoke about our exciting journey inching 2 years in business, our history, vision and views … Read more
I was invited by Symbiosis Institute of Business Management (SIBM) as a keynote speaker for their national level event called SYMPOSIO. It was a good experience speaking to future entrepreneurs and managers and to guide them on the importance of innovation. You can view the presentation of the keynote below: INNOVATION: 10 Ways to Innovate for Entrepreneurs … Read more
I’ve been a die-hard Outlook fan for most of my emailing. I’ve used Outlook 2007, 2010, 2013 and always appreciated the plethora of features and options. Though I had been using Gmail for my personal inbox, but never really had the need to spend too much time on it. The shift to Gmail This changed when … Read more
This is the first post on this blog, written on 14 December 2015. The content and topics on the blog will change over time but the core idea will remain the same: To learn, share, and repeat. I run Mapplinks, a full service digital agency, and will share my learnings and experience here. From topics like … Read more