What we can learn from war about Startup Growth Hacking

What we can learn from war about Startup Growth Hacking? “Death is nothing, but to live defeated and inglorious is to die daily.” – Napoleon Bonaparte Napoleon said this of war and defeat. While the biggest test of his political and military career raged on in the Iberian Peninsula. Napoleon’s battle hardened. The superior military was … Read more

10 Commandments of Social Media Marketing

Originally published by Rishabh Dev for Social Media Marketing Week. Social Media Marketing has quite an uncanny case. It is one of the most used and abused terms at the same time. Much like Growth Hacking today, a few years ago, there was no clear consensus on what exactly comprises of Social Media Marketing. Inadvertently … Read more

The Triple-Peak Effect of Social Media

All about Social media Triple-Peak Effect: This is a guest post by our MD, Rishabh Dev, originally published on Influence&Co. Startups are exciting places to work. Founders and their teams wear many hats — leader, marketer, developer, social media manager, content creator, office assistant, and everything in between. And in doing so, they learn to maximize every … Read more

10 Powerful Growth Hacks to Boost Your Content Marketing

10 Powerful Growth Hacks to Boost Your Content Marketing The world is getting smaller. Email, social networks, blogs, videos, search, and other media have brought us closer to each other. Everything and everyone is connected. And there’s a relentless stream of advertising and marketing messaging flooding our lives. To stay relevant in this connected world, … Read more

What is Growth Hacking?

I get this question a lot and when I do workshops and talks about growth hacking, I’m amazed to learn the varied definitions and how people perceive growth hacking. Some see it as a shortcut to acquire users, others feel it’s some kind of black hat marketing while some still think it’s got something to … Read more

Automate your social media content using Hootsuite Publisher


Automate your social media content pipeline with curated content while you’re busy working on original content. While it’s extremely important to maintain a strong content pipeline for our social media profiles, most of us are too busy to find good content, schedule and publish it manually. Hootsuite Publisher is an excellent tool to solve this … Read more

8 essential elements for your Instagram marketing strategy


There is a lot of scope for experimentation but the following are the 8 essential elements for your Instagram marketing strategy. Instagram is a great, but often overlooked tool by marketers. It’s amazing how only some individuals and brands have conquered it while others still try to figure out what works, and what doesn’t.  #1 Profile template … Read more

Mapplinks agency feature in Social Samosa

It was an exciting time for us to get our digital agency feature on Social Samosa. Social Samosa is the leading social media portal with an Indian context, and it interviews leading digital and social media agencies in India. We spoke about our exciting journey inching 2 years in business, our history, vision and views … Read more

Innovation Keynote Speaker at Symbiosis Bangalore

I was invited by Symbiosis Institute of Business Management (SIBM) as a keynote speaker for their national level event called SYMPOSIO. It was a good experience speaking to future entrepreneurs and managers and to guide them on the importance of innovation. You can view the presentation of the keynote below: INNOVATION: 10 Ways to Innovate for Entrepreneurs … Read more

How I manage my Gmail with just 5 labels


I’ve been a die-hard Outlook fan for most of my emailing. I’ve used Outlook 2007, 2010, 2013 and always appreciated the plethora of features and options. Though I had been using Gmail for my personal inbox, but never really had the need to spend too much time on it. The shift to Gmail This changed when … Read more

Learn, Share, Repeat.


This is the first post on this blog, written on 14 December 2015. The content and topics on the blog will change over time but the core idea will remain the same: To learn, share, and repeat. I run Mapplinks, a full service digital agency, and will share my learnings and experience here. From topics like … Read more