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Growth hacking updates, articles, frameworks and latest startup growth case studies by Rishabh Dev. Learn and execute growth hacks for your startup or business. Free growth hacking courses and books for digital marketers and entrepreneurs.
This Social Media Marketing Metrics post was originally published by Rishabh Dev on Iamwire. So many tools, so many metrics, but which are the right ones for a startup? As an entrepreneur, it is impossible to evade the need for social media marketing in the modern day business environment. Running a digital marketing company and having worked with … Read more
The power of using unconventional channels in your digital marketing strategy is often overlooked. When Investopad, an early-stage startup investment firm approached me through our Twitter Growth Hacking workshop, I decided to talk about emerging and untapped opportunities within the current social space. The session, like most of my talks, was a cross between growth … Read more
What we can learn from war about Startup Growth Hacking? “Death is nothing, but to live defeated and inglorious is to die daily.” – Napoleon Bonaparte Napoleon said this of war and defeat. While the biggest test of his political and military career raged on in the Iberian Peninsula. Napoleon’s battle hardened. The superior military was … Read more
Originally published by Rishabh Dev for Social Media Marketing Week. Social Media Marketing has quite an uncanny case. It is one of the most used and abused terms at the same time. Much like Growth Hacking today, a few years ago, there was no clear consensus on what exactly comprises of Social Media Marketing. Inadvertently … Read more
All about Social media Triple-Peak Effect: This is a guest post by our MD, Rishabh Dev, originally published on Influence&Co. Startups are exciting places to work. Founders and their teams wear many hats — leader, marketer, developer, social media manager, content creator, office assistant, and everything in between. And in doing so, they learn to maximize every … Read more
10 Powerful Growth Hacks to Boost Your Content Marketing The world is getting smaller. Email, social networks, blogs, videos, search, and other media have brought us closer to each other. Everything and everyone is connected. And there’s a relentless stream of advertising and marketing messaging flooding our lives. To stay relevant in this connected world, … Read more
I had the pleasure of giving the marketing and growth hacking keynote to student entrepreneurs at IGDTUW in Delhi last week. Here are the highlights of the 2-hour power-packed session with an audience full of energy and startup spirit. Here are a few takeaways from the keynote: Product Market Fit: This is where it all … Read more
I get this question a lot and when I do workshops and talks about growth hacking, I’m amazed to learn the varied definitions and how people perceive growth hacking. Some see it as a shortcut to acquire users, others feel it’s some kind of black hat marketing while some still think it’s got something to … Read more
5 smart reasons to join #TwitterSmarter with Madalyn Sklar As a digital marketer, Twitter chats should surely be one of the items on your Twitter strategy. Twitter chats are like group discussions around a specific topic, represented by a chat-specific hashtag. They make great tools for engagement, allow you to get a lot of exposure … Read more
Automate your social media content pipeline with curated content while you’re busy working on original content. While it’s extremely important to maintain a strong content pipeline for our social media profiles, most of us are too busy to find good content, schedule and publish it manually. Hootsuite Publisher is an excellent tool to solve this … Read more
There is a lot of scope for experimentation but the following are the 8 essential elements for your Instagram marketing strategy. Instagram is a great, but often overlooked tool by marketers. It’s amazing how only some individuals and brands have conquered it while others still try to figure out what works, and what doesn’t. #1 Profile template … Read more
It was an exciting time for us to get our digital agency feature on Social Samosa. Social Samosa is the leading social media portal with an Indian context, and it interviews leading digital and social media agencies in India. We spoke about our exciting journey inching 2 years in business, our history, vision and views … Read more