Documenting my health and wealth journey
Keep Your BFFs Away from Your Startup’s Facebook Page Originally published by Rishabh Dev on IamWire A marketer’s biggest nightmare is that in spite of all his knowledge of social media channels, tips, and tricks, he will fail in promoting his brand online. The thought itself gives me the heebies jeebies. It’s hard work getting … Read more
Originally published regarding the Social recruiting by Rishabh Dev on recruitloop The role of social media in our lives is widening every day. Not only are we communicating with friends, family and peers, we are using social media to locate suitable work as well. Just like job seekers, recruiters are a part of the social … Read more
Originally published regarding the Minimalistic Design by Rishabh Dev on Techinasia Leonardo da Vinci once said, “Simplicity is the ultimate sophistication”. Rome wasn’t built in a day. Perhaps the same can be said about Italian cuisine too. It has evolved through centuries, passed on through generations and witnessed cultural influences from the length and breadth … Read more
Originally published regarding the strategy of Donald Trump by Rishabh Dev on Mapplinks So, it happened. No one thought it would, but it did. Love it or hate it, Donald Trump succeeded in selling his brand to the American people and putting his name on the White House. Sooner or later, we all will move to … Read more
Digital SLR cameras are very common these days among consumers who like to capture exceptional everyday images. Even the phone cameras are getting better. But not everyone has the technical capability to capture exceptional images every time. Why? Because not everyone is aware of the technical aspect of good photography. One very simple rule is … Read more
Originally published in the Facebook Leads category by Rishabh Dev on Leadsquared. Love it or hate it, you cannot ignore the social media beast: Facebook. If you have diligently maintained a good brand presence on Facebook, created an engaged community through campaigns and branding, and have created a steady content calendar for your social media … Read more
Rishabh Dev explores how brands can learn the art of brand storytelling from religion and the various elements associated with it. Originally published by Rishabh Dev on Social Samosa Mankind invented religion to tell the story of the powers that be, that run the universe around us to make some sense of how everything worked … Read more
This Social Media Marketing Metrics post was originally published by Rishabh Dev on Iamwire. So many tools, so many metrics, but which are the right ones for a startup? As an entrepreneur, it is impossible to evade the need for social media marketing in the modern day business environment. Running a digital marketing company and having worked with … Read more
The power of using unconventional channels in your digital marketing strategy is often overlooked. When Investopad, an early-stage startup investment firm approached me through our Twitter Growth Hacking workshop, I decided to talk about emerging and untapped opportunities within the current social space. The session, like most of my talks, was a cross between growth … Read more
What we can learn from war about Startup Growth Hacking? “Death is nothing, but to live defeated and inglorious is to die daily.” – Napoleon Bonaparte Napoleon said this of war and defeat. While the biggest test of his political and military career raged on in the Iberian Peninsula. Napoleon’s battle hardened. The superior military was … Read more
Originally published by Rishabh Dev for Social Media Marketing Week. Social Media Marketing has quite an uncanny case. It is one of the most used and abused terms at the same time. Much like Growth Hacking today, a few years ago, there was no clear consensus on what exactly comprises of Social Media Marketing. Inadvertently … Read more
All about Social media Triple-Peak Effect: This is a guest post by our MD, Rishabh Dev, originally published on Influence&Co. Startups are exciting places to work. Founders and their teams wear many hats — leader, marketer, developer, social media manager, content creator, office assistant, and everything in between. And in doing so, they learn to maximize every … Read more
10 Powerful Growth Hacks to Boost Your Content Marketing The world is getting smaller. Email, social networks, blogs, videos, search, and other media have brought us closer to each other. Everything and everyone is connected. And there’s a relentless stream of advertising and marketing messaging flooding our lives. To stay relevant in this connected world, … Read more
I had the pleasure of giving the marketing and growth hacking keynote to student entrepreneurs at IGDTUW in Delhi last week. Here are the highlights of the 2-hour power-packed session with an audience full of energy and startup spirit. Here are a few takeaways from the keynote: Product Market Fit: This is where it all … Read more
I get this question a lot and when I do workshops and talks about growth hacking, I’m amazed to learn the varied definitions and how people perceive growth hacking. Some see it as a shortcut to acquire users, others feel it’s some kind of black hat marketing while some still think it’s got something to … Read more