Growth Marketing in the AI Age: The SEA Framework

SEA framework growth marketing AI

The journey from the “Growth Hacking Boom” to the present day has been a relentless cycle of innovation, disruption, and adaptation. Understanding this evolution is essential to mastering the next phase of growth. 2015–2017: The Growth Hacking Boom This era marked the peak of the original “growth hacker.” The focus was on identifying clever, often … Read more

How to Incorporate a Company in Singapore in 2025

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Imagine setting up a company in a country that offers low taxes, is crypto-friendly, with world-class financial infrastructure and the ability to register and manage the business remotely. Sounds like a dream? It’s not. It’s Singapore. Known for its stability, transparency, and business-friendly policies, Singapore has become a magnet for entrepreneurs who are ready to … Read more

How to Register a Company in Singapore in 2024 | Why I Chose Singapore

Incorporating a company in Singapore is straightforward and offers numerous advantages. Singapore is an international business hub that offers attractive tax rates with tech-friendly and crypto-friendly business incorporation, all of which can be done remotely. Here’s a detailed guide on how to register a company in Singapore and why it’s an excellent choice for entrepreneurs. … Read more

I’ve joined Decode Age as their Fractional CMO to drive D2C Ecommerce growth

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I am thrilled to announce that I have joined Decode Age as their new Fractional CMO. Decode Age is an innovative health and wellness company revolutionizing the industry with cutting-edge products and research. As a fractional CMO, I bring my expertise to e-commerce D2C in India to help Decode Age scale their business further. Decode … Read more

My Fractional CMO Audit Framework: 5-Step Growth & Marketing Audit

As a consulting fractional CMO specializing in e-commerce D2C brands, I conduct thorough audits of their marketing strategies to ensure optimal growth. Here’s a detailed breakdown of my audit process, structured into five essential categories, each with three critical metrics. 1. User Acquisition Efficiency Channel Diversification Assessing how effectively a brand acquires users starts with … Read more

Navigating the Future: 5 Key Takeaways from Affiliate World Bangkok

In the fast-paced world of digital marketing, staying ahead of the curve is a must, and one event that consistently delivers actionable insights, trends, and strategies is Affiliate World. The keyword here is ACTIONABLE. While the networking event was mainly around high-risk affiliate industries, the speakers themselves had way more to offer. For those unacquainted … Read more

My EDE Framework for Task Management

As an entrepreneur and marketer working on multiple projects at the same time, I used various frameworks to manage my work. Over the years, I’ve tried many different approaches to manage my tasks and increase my productivity, but I always felt like something was missing. That’s when I came up with the EDE framework – … Read more