10 Life Lessons from 2017 (Birthday Blog)

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Key learnings from 2017 On EXISTENCE: Existence is empty and life is meaningless. On EXPERIENCES: Life is the sum total of ‘Experiences’. Not all experiences are created equal. On KNOWLEDGE: Knowledge is as important as imagination, if not more. On GOALS: Long-term goals are meaningless. Don’t think too far ahead. On HABITS: Habits are more … Read more

Introducing The Validation Marketing Framework

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Before you introduce your product, the validation marketing must be done first. And in this article you will have an introduction that can help you to know how. Startups need to stay lean & agile in everything they do. The business model has been replaced by the Lean Startup and the MVP. Validation is key to any new … Read more

These 25 Productivity Principles Have Transformed my Life

FOCUS is the most important word. Zen. Practice learned minimalism. 80/20 rule. 80% output comes from 20% efforts. Focus only the 20% clients, projects, things, clothes, friends, apps. Deep Work. Understand the difference between deep work and shallow work. Outsource or Assign the shallow work and focus on the deep work. Have daily deep work … Read more

The Real Indian Brain Drain

This blog is based on an idea by Akshay Bharadwaj. For several decade after independence, India faced a severe problem of brain drain — the exodus of talented individuals to developed countries. Most professionals who went abroad, assimilated into the life and culture of their host countries, and became the others in their own home. When … Read more

Growth Hacking Q&A

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I’ve answered some of the most common Growth Hacking questions on Quora. Here’s a collection some of my best answers on growth hacking. Enjoy! 1. What is Growth Hacker Marketing? Short Answer: Growth Hacking is finding who your target audience is, identifying where they hang out and targeting them using creative campaigns on these channels. Simple … Read more

Things All Entrepreneurs Should Learn From Niccolo Machiavelli

Originally published under the Entrepreneurs category by Rishabh Dev on iamwire. Few people in entire human history enjoy a reputation as strong as Niccolo Machiavelli. So much so, that his name is now an adjective in common parlance, often spoken in a dreadful manner. In his book, The Prince, Machiavelli outlines those traits that shaped … Read more

My Approach to DEEP WORK

I recently read DEEP WORK by Cal Newport. The book brings out the rules for focused success in the distracted world we live in. Deep work refers to distraction-free concentrated activities that push your cognitive capabilities to the limit. These efforts create NEW VALUE, improve your SKILL, and are HARD TO REPLICATE as opposed to … Read more

My Interview Featured on EOIndia

Rishabh’s interview was recently featured on EOIndia in their 23rd Episode. Here’s a summary from the discussion: 1) How did you get your idea for this business? Before I started up on my own, I’d worked with multiple clients and agencies. Then, once bitten by the startup bug, I co-founded and consulted multiple startups. Through … Read more

Leadership lessons from Colonel McCullough of ‘War for The Planet Of The Apes’

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Guess what? you can learn leadership lessons from watching movies. Here’s my takeaway from the movie ‘War for The Planet of The Apes’ Disclaimer: This lesson in leadership motivation comes from the perfect antagonist, Colonel McCullough. While Caesar preaches the amazing heart-touching slogan “APE. TOGETHER. STRONGER”, you see him rambling from his path, seeding another Koba … Read more

Entrepreneurship Lessons I Learnt On A Solo Backpacking Tour of Europe

Originally published by Rishabh Dev on Entrepreneur. Life is an adventure. Then, so is entrepreneurship. Every day is a new challenge, and with every challenge comes a new learning. There’s an abundance of things we can learn if we observe our surroundings a little more carefully. Take solo backpacking, for example. You’re on your own, in … Read more

Digital Marketers create User Personas, Growth Hackers create Channel Personas

A growth hacker thinks beyond the default marketing channel personas to get better results, with less time and money. Doubting the Default is a key characteristic of a growth mindset. While creating user personas is an essential step of a marketing strategy, traditional digital marketers tend to be blind toward exploring channel personas. It’s limit them … Read more

The Growth Hacking Dictionary

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I’ve put together this growth hacking dictionary to provide a common place for the growth hacking ecosystem. Also its help to define the terms we use. As Growth Hackers, we use uber-cool, sometimes confusing, sometimes buzzword-y terminology while hustling with their growth experiments, speaking in technical marketing events, and running innovative campaigns. To ensure the … Read more