Documenting my health and wealth journey
Originally published under the Entrepreneurs category by Rishabh Dev on iamwire. Few people in entire human history enjoy a reputation as strong as Niccolo Machiavelli. So much so, that his name is now an adjective in common parlance, often spoken in a dreadful manner. In his book, The Prince, Machiavelli outlines those traits that shaped … Read more
I recently read DEEP WORK by Cal Newport. The book brings out the rules for focused success in the distracted world we live in. Deep work refers to distraction-free concentrated activities that push your cognitive capabilities to the limit. These efforts create NEW VALUE, improve your SKILL, and are HARD TO REPLICATE as opposed to … Read more
Rishabh’s interview was recently featured on EOIndia in their 23rd Episode. Here’s a summary from the discussion: 1) How did you get your idea for this business? Before I started up on my own, I’d worked with multiple clients and agencies. Then, once bitten by the startup bug, I co-founded and consulted multiple startups. Through … Read more
Guess what? you can learn leadership lessons from watching movies. Here’s my takeaway from the movie ‘War for The Planet of The Apes’ Disclaimer: This lesson in leadership motivation comes from the perfect antagonist, Colonel McCullough. While Caesar preaches the amazing heart-touching slogan “APE. TOGETHER. STRONGER”, you see him rambling from his path, seeding another Koba … Read more
Originally published by Rishabh Dev on Entrepreneur. Life is an adventure. Then, so is entrepreneurship. Every day is a new challenge, and with every challenge comes a new learning. There’s an abundance of things we can learn if we observe our surroundings a little more carefully. Take solo backpacking, for example. You’re on your own, in … Read more
We did a Facebook Live session on Growth Hacking 101 with SocialSamosa. Check out the video below. #noBSpost #willaddcontentlater
A growth hacker thinks beyond the default marketing channel personas to get better results, with less time and money. Doubting the Default is a key characteristic of a growth mindset. While creating user personas is an essential step of a marketing strategy, traditional digital marketers tend to be blind toward exploring channel personas. It’s limit them … Read more
I’ve put together this growth hacking dictionary to provide a common place for the growth hacking ecosystem. Also its help to define the terms we use. As Growth Hackers, we use uber-cool, sometimes confusing, sometimes buzzword-y terminology while hustling with their growth experiments, speaking in technical marketing events, and running innovative campaigns. To ensure the … Read more
Originally published in the “Social media marketing” category by Rishabh Dev on AgoraPulse. Inspiration is everywhere. All that is needed is observation. For social marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai. The Samurai principles of life, the Bushido, have always intrigued people all over the world. This unwritten … Read more
The IIT Guwahati Entrepreneurship Cell is a special interest group at IIT Guwahati and is responsible for activities and initiatives which would instill and promote the spirit of entrepreneurship amongst the IITG community as well as the youth of North-East India. It was an honor to be invited by them to conduct a growth hacking … Read more
It’s always fun to speak at a corporate on Growth Hacking! We got an invite from Philips Innovation Campus, Bangalore to have Rishabh conduct a growth hacking session for their design and product teams. We love it when big companies explore growth methodologies and the interesting mix of processes overlapping with growth frameworks is a … Read more
Originally published by Rishabh Dev on LeadSquared about the way to increase conversion rates by using confirmation bias. For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with … Read more
One of the biggest challenges for Bootstrapped Businesses is figuring Low Budget avenues for lead generation and growth within the existing ecosystem of digital channels and social media platforms. While big businesses can spend big bucks on advertising. However, startups and small businesses need faster results with lower, and often no ad budgets. Growth Hacking … Read more
The Allure of Alliteration in Advertising What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands across their target domain. What makes them so special? That even without the visual cues and semiotics these … Read more
Originally published by Rishabh Dev on YourStory. Perceive that which cannot be seen with the eye. – Miyamoto Musashi In Japanese folklore, rōnin, the masterless samurai, were looked down upon with much disdain. A master-less samurai was one whose master had died on or off the battlefield, or one whose master had lost the favor and … Read more