Growth Marketing

The journey from the “Growth Hacking Boom” to the present day has been a relentless cycle of innovation, disruption, and adaptation. Understanding this evolution is essential to mastering the next phase of growth. 2015–2017: The Growth Hacking Boom This era marked the peak of the original “growth hacker.” The focus was on identifying clever, often … Read more

I am thrilled to announce that I have joined Decode Age as their new Fractional CMO. Decode Age is an innovative health and wellness company revolutionizing the industry with cutting-edge products and research. As a fractional CMO, I bring my expertise to e-commerce D2C in India to help Decode Age scale their business further. Decode … Read more

As a consulting fractional CMO specializing in e-commerce D2C brands, I conduct thorough audits of their marketing strategies to ensure optimal growth. Here’s a detailed breakdown of my audit process, structured into five essential categories, each with three critical metrics. 1. User Acquisition Efficiency Channel Diversification Assessing how effectively a brand acquires users starts with … Read more

In the fast-paced world of digital marketing, staying ahead of the curve is a must, and one event that consistently delivers actionable insights, trends, and strategies is Affiliate World. The keyword here is ACTIONABLE. While the networking event was mainly around high-risk affiliate industries, the speakers themselves had way more to offer. For those unacquainted … Read more

Building a successful startup is no easy feat. As a founder, I’ve learned this firsthand over the past 6 months while building Edupops. From finding the right people to work with to focus on the build-feedback-iterate loop, there are many lessons that I’ve learned along the way. In this post, I’ll be sharing six key … Read more

I went on Digital Deepak’s podcast recently and this was my first podcast appearance of 2023. Digital Deepak aka Deepak Kanakaraju is one of the earliest and most successful digital marketing trainers in India. He’s also a close friend and we often exchange ideas and notes from our learning. He’s a super-humble person and a … Read more

I first wrote about the A3R3 Funnel as an update to Pirate Metrics. I now use the A3R3 funnel or the AAARRR funnel as a system of developing growth hacking and growth marketing experiments around the user’s journey for my startup, my agency clients, as well as in my courses. What is the A3R3 Funnel … Read more

Edupops was featured on ProductHunt in the top ‘Product of the day’ list. This was our first, official launch of our beta app. In this guide, I’ll share how we got featured on ProductHunt! Let’s start with the basics.. What is ProductHunt? ProductHunt is a platform to launch new products and startup. New products are … Read more

Your business’ name can be very important. Choosing the right domain name for your website is quite tricky. If you choose the wrong domain name, then it can be a hassle to change it later on without affecting your brand. That’s why it’s extremely important that you choose the best domain name from the start. Listed below are … Read more

I have been published my content on Medium since 2015. And finally, I stopped publishing on Medium (Medium.com) in 2020. Here are the reasons why I stopped: I was mostly contributing to Medium’s content database In the long-term, it’s always better to own your content, and don’t worry about ‘traffic’ received immediately soon as you … Read more