The Allure of Alliteration in Advertising
The Allure of Alliteration in Advertising What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands across their target domain. What makes them so special? That even without the visual cues and semiotics these … Read more