Infographic Marketing for Lead Generation and Increasing Email Subscribers

Originally published in the Infographic Marketing category by Rishabh Dev on Leadsquared The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart marketer in tune with the trends of the time, you must have … Read more

‘The patience triangle’ and why the startup ecosystem needs growth hacking

Originally published in the Growth Hacking category by Rishabh Dev on YourStory “Two roads diverged in a wood, and I — I took the one less travelled by, And that has made all the difference.”– Robert Frost 2016 is almost over. The ideological war between established businesses and new age entrepreneurs is not. But still, the … Read more

How marketer personality types affect digital channels and engagement

Originally published regarding types of Marketing personality by Rishabh Dev on SocialSamosa People’s can be classified into two broad categories when it comes to describing their social life – introverts and extroverts. But does that have anything to do with your professional life? Does being an introvert or an extrovert hinder or smooth over the job … Read more

7 Unconventional Social Recruiting Channels To Find Potential Job Applicants

Originally published regarding the Social recruiting by Rishabh Dev on recruitloop The role of social media in our lives is widening every day. Not only are we communicating with friends, family and peers, we are using social media to locate suitable work as well. Just like job seekers, recruiters are a part of the social … Read more

What we can learn from Italian cuisine about minimalistic design

Originally published regarding the Minimalistic Design by Rishabh Dev on Techinasia Leonardo da Vinci once said, “Simplicity is the ultimate sophistication”.  Rome wasn’t built in a day. Perhaps the same can be said about Italian cuisine too. It has evolved through centuries, passed on through generations and witnessed cultural influences from the length and breadth … Read more

Make Marketing Great Again – The Strategy that Led to Donald Trump’s Unlikely Victory

Originally published regarding the strategy of Donald Trump by Rishabh Dev on Mapplinks So, it happened. No one thought it would, but it did. Love it or hate it, Donald Trump succeeded in selling his brand to the American people and putting his name on the White House. Sooner or later, we all will move to … Read more

The Rule Of Thirds Applied To Branding & Marketing

Digital SLR cameras are very common these days among consumers who like to capture exceptional everyday images. Even the phone cameras are getting better. But not everyone has the technical capability to capture exceptional images every time. Why? Because not everyone is aware of the technical aspect of good photography. One very simple rule is … Read more

10 New Ways to Generate Facebook Leads Without Running Ads

Originally published in the Facebook Leads category by Rishabh Dev on Leadsquared. Love it or hate it, you cannot ignore the social media beast: Facebook. If you have diligently maintained a good brand presence on Facebook, created an engaged community through campaigns and branding, and have created a steady content calendar for your social media … Read more

What We Can Learn From Religion About Brand Storytelling

Rishabh Dev explores how brands can learn the art of brand storytelling from religion and the various elements associated with it. Originally published by Rishabh Dev on Social Samosa Mankind invented religion to tell the story of the powers that be, that run the universe around us to make some sense of how everything worked … Read more

20 Social Media Marketing Metrics all Entrepreneurs must measure

This Social Media Marketing Metrics post was originally published by Rishabh Dev on Iamwire. So many tools, so many metrics, but which are the right ones for a startup? As an entrepreneur, it is impossible to evade the need for social media marketing in the modern day business environment. Running a digital marketing company and having worked with … Read more

Growth Marketing Talk at Investopad Koramangala, Bangalore

The power of using unconventional channels in your digital marketing strategy is often overlooked. When Investopad, an early-stage startup investment firm approached me through our Twitter Growth Hacking workshop, I decided to talk about emerging and untapped opportunities within the current social space. The session, like most of my talks, was a cross between growth … Read more

What we can learn from war about Startup Growth Hacking

What we can learn from war about Startup Growth Hacking? “Death is nothing, but to live defeated and inglorious is to die daily.” – Napoleon Bonaparte Napoleon said this of war and defeat. While the biggest test of his political and military career raged on in the Iberian Peninsula. Napoleon’s battle hardened. The superior military was … Read more

10 Commandments of Social Media Marketing

Originally published by Rishabh Dev for Social Media Marketing Week. Social Media Marketing has quite an uncanny case. It is one of the most used and abused terms at the same time. Much like Growth Hacking today, a few years ago, there was no clear consensus on what exactly comprises of Social Media Marketing. Inadvertently … Read more

The Triple-Peak Effect of Social Media

All about Social media Triple-Peak Effect: This is a guest post by our MD, Rishabh Dev, originally published on Influence&Co. Startups are exciting places to work. Founders and their teams wear many hats — leader, marketer, developer, social media manager, content creator, office assistant, and everything in between. And in doing so, they learn to maximize every … Read more