Growth Marketing

Originally published by Rishabh Dev on LeadSquared about the way to increase conversion rates by using confirmation bias. For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of the PC, IBM, recently came out with … Read more

One of the biggest challenges for Bootstrapped Businesses is figuring Low Budget avenues for lead generation and growth within the existing ecosystem of digital channels and social media platforms. While big businesses can spend big bucks on advertising. However, startups and small businesses need faster results with lower, and often no ad budgets. Growth Hacking … Read more

The Allure of Alliteration in Advertising What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands across their target domain. What makes them so special? That even without the visual cues and semiotics these … Read more

“You can only fight the way you practice” – Miyamoto Musashi The Samurai have always been very intriguing people. Their code – Bushido, their way of life and their weapons have inspired books, poems, movies and much more in the modern world. Although it is an unwritten code of the Samurai, many Japanese and Samurai … Read more

Originally published in the Infographic Marketing category by Rishabh Dev on Leadsquared The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart marketer in tune with the trends of the time, you must have … Read more

Originally published in the Growth Hacking category by Rishabh Dev on YourStory “Two roads diverged in a wood, and I — I took the one less travelled by, And that has made all the difference.”– Robert Frost 2016 is almost over. The ideological war between established businesses and new age entrepreneurs is not. But still, the … Read more

Originally published regarding types of Marketing personality by Rishabh Dev on SocialSamosa People’s can be classified into two broad categories when it comes to describing their social life – introverts and extroverts. But does that have anything to do with your professional life? Does being an introvert or an extrovert hinder or smooth over the job … Read more

Keep Your BFFs Away from Your Startup’s Facebook Page Originally published by Rishabh Dev on IamWire A marketer’s biggest nightmare is that in spite of all his knowledge of social media channels, tips, and tricks, he will fail in promoting his brand online. The thought itself gives me the heebies jeebies. It’s hard work getting … Read more

Originally published regarding the Social recruiting by Rishabh Dev on recruitloop The role of social media in our lives is widening every day. Not only are we communicating with friends, family and peers, we are using social media to locate suitable work as well. Just like job seekers, recruiters are a part of the social … Read more

Originally published regarding the Minimalistic Design by Rishabh Dev on Techinasia Leonardo da Vinci once said, “Simplicity is the ultimate sophistication”.  Rome wasn’t built in a day. Perhaps the same can be said about Italian cuisine too. It has evolved through centuries, passed on through generations and witnessed cultural influences from the length and breadth … Read more

Originally published regarding the strategy of Donald Trump by Rishabh Dev on Mapplinks So, it happened. No one thought it would, but it did. Love it or hate it, Donald Trump succeeded in selling his brand to the American people and putting his name on the White House. Sooner or later, we all will move to … Read more