I had the pleasure of giving the marketing and growth hacking keynote to student entrepreneurs at IGDTUW in Delhi last week. Here are the highlights of the 2-hour power-packed session with an audience full of energy and startup spirit.

Here are a few takeaways from the keynote:

Product Market Fit: This is where it all starts

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Look at many growth hacking examples and derive the core methodology. Learn how to use OPNs creatively.

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Buyer’s personas. Channel mapping. Campaign planning and execution. In that order.

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Mapplinks focuses completely on Inbound marketing for our own B2B lead generation.

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Once you understand how consumers use the channel, then start thinking about how to create a strategy that engages them.

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Sales will happen if your marketing is in place.

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Understand which platform works best for what type of content.

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