The Art of Growth Hacking

The 100% no BS book to build the growth mindset and master the growth hacking process by Rishabh Dev, bestselling author of 101 Ways to Grow Your Startup.

As the first and only book which documents the growth hacking process, this is the essential handbook for every growth hacker and technical marketer in the startup and digital business ecosystem.

art of growth hacking book

The book is divided into 3 parts:

  • Part 1: The Mindset
  • Part 2: The Process
  • Part 3: The Mastery

Part 1 covers chapters like ‘How to build a default-doubter mindset’, ‘Mastering the growth hacking triangle’, ‘The art of seducing growth’, ‘Learning leverage’, etc

Part 2 covers chapters like ‘Growth experiment prioritization frameworks’, the ‘5-step lean growth hacking process’, ‘Calculating ESR and ESS’, ‘Finding your AHA moment’, etc.

Part 3 covers chapters like ‘Agile growth hacking’, ‘The alternative growth funnel’, ‘Other People’s Networks’, ‘Scoring yourself as a growth hacker’, etc.

And here’s how you can get the limited edition of the book:

  • You can pre-order the limited edition of the book now using this form by paying a token advance of Rs. 99.
  • The form will be taken down once this edition is sold out. We expect this to happen within the month of September. The date for the same is uncertain but the form will stop accepting payments soon as it’s sold out.
  • This form is only for the Paperback Version of the book as the limited edition will not be available in ebook or Kindle version.
  • This edition of the book will be launched on 25 October 2019.
  • You will be sent an email to make the pending payment on 25th October 2019 after discounting the pre-order advance amount. The total price of the book is expected to be between INR 499 and INR 999 and it’s not been finalized yet.
  • In case you miss out on the limited edition, the public version of the book will be launched after all the limited edition orders are fulfilled.