It was good to mentor NE8 Startups through the NE8x Saturday Edition. Here’s a quick summary and the live video for those who missed it.

Phase 1: Find your passion
Do it for the passion, not the fashion
Don’t startup because everyone else is
Find a problem you really believe in solving
Identify a product market fit
Understand your target audience

Phase 2: Growth Marketing
Test and build your product or service in the marketing
Everyone is building amazing shit
Marketing is the challenge
Find channels where your target audience hangs out
Plan creative campaigns to target them

Phase 3: Build your brand
Growth marketing is like day trading while branding is a life insurance
Keep branding the long-term goal while you drive results through growth marketing
Showcase why your company exists
Everything you do should result in building a brand
That’s the most scalable way to achieve success in business.